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Aaker, David A. ListingsIf you cannot find what you want on this page, then please use our search feature to search all our listings. Click on Title to view full description
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Aaker, David A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
Riverside, NJ Simon & Schuster 1991 0029001013 / 9780029001011 Hard Cover As New As New
In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. This book has 299 pages and is illustrated.
Price:
31.50 USD
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Aaker, David A.; Day, George S.; Kumar, V. Marketing Research
Somerset, New Jersey, U.S.A. John Wiley & Sons Inc 1998 0471170690 / 9780471170693 Sixth Edition Hard Cover As New No Jacket College Textbook
This book is an excellent work on marketing and research. If you need to do this type of research for your college class or your job, then this book is a must read. There are No Marks, No Underlining, and No Writing in the book. The book is clean and tight. The book is in outstanding readable condition.
Price:
18.00 USD
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Aaker, David A. STRATEGIC MARKET MANAGEMENT
Somerset, NJ John Wiley & Sons Inc 1995 0471309567 / 9780471309567 Trade Paperback Good/very Good No Jacket Ex-Library
This business book is an excellent work on strategic market management. The binding is a little loose. The pages are clean and tight with no markings in the book. The book has the usual library markings on the edge page and inside the book indicating it is ex-library
Price:
5.00 USD
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